Curriculum Vitae

education

Doctor of Philosophy (Ph.D.) | 2017-2021
Purdue University, West Lafayette, Indiana
Advisor: Dr. Colin M. Gray
Major: Technology; Concentration: UX Design & Qualitative Research
Dissertation Title: Designing for Co-Creation to Engage Multiple Perspectives on Ethics in Technology Practice. https://doi.org/10.25394/PGS.15036321.v1

Bachelors of Design (B.Des) | 2011-2015
Indian Institute of Technology (IIT), Guwahati, India
Advisor: Dr. Prasad Bokil
Major: UX Design; Minor: Mechanical Engineering

work experience

Fall’23- Current
Assistant Professor, School of Information, Pratt Institute (Manhattan, New York)
Domain: Information Experience Design 
Role: Research Group Director, Translate and full-time faculty in the Master’s program- Information Experience Design.

Fall’21- Summer’23 
Visiting Assistant Professor, School of Informatics, Computing, and Engineering, Indiana University (Bloomington, Indiana)
Domain: HCI and UX Design
Role: Instructor of record for graduate-level courses: I541-Introduction to HCI/d; I542-Foundations of HCI theory, I543-Interaction Design Methods; I549- Advanced Prototyping; I694- Thesis in Human-Computer Design and Development; and undergraduate-level course: I-300- Human Centered Design and Development.

Fall’17– Fall’21    
Graduate Research Assistant, UXP2 Lab, Purdue University (West Lafayette, Indiana)            
Domain: Dark Patterns, design practice, ethics and values
Role: Conducted qualitative research and analysis under NSF Grants #1909714 and #1657310. Led multiple studies, mentored undergraduate and graduate researchers and assisted in grant writing. Teaching assistant in Spring’19 for CGT 172-08 User Experience Design Studio 1: Fundamentals.

Jun’ 15- July’ 17
Senior UX Designer and Researcher, Samsung R&D (Bangalore, India)
Domain: Intelligence UX, Natural User Experience
Role: UX Researcher and Interaction Designer for Next-Gen technology solutions in Natural User Interfaces and Voice User Interfaces for diverse user populations. Lead Experience Design of Samsung’s Intelligent Agent– BIXBY. Collaborated and worked with HQ team in South Korea and Interdisciplinary teams for design strategy. *Commercialized

May’ 14 - July’ 14
UX Design Research Intern, Samsung R&D (Bangalore, India)
Domain: Gamification, Health
Role:  Formulated UX principles and workflows for "Gamification and Motivation" for Samsung’s health and fitness app, S-Health. Designed interfaces for Gamified elements in the app. *Commercialized

**Work Experience also includes other Industrial Internships in the domains of Heath, Accessibility, Communication Design.

publications

Book

B1. Chivukula, S. S., & Gray, C. M. (April, 2025). Universal Methods of Ethical Design. Rockport Publishers. Read more

Refereed Conference Proceedings

*Equal Contribution

C15. Chivukula, S. S., & Gray, C. M. (2024, June). Envisioning Transformation Structures to Support Ethical Mediation Practices. In Proceedings of the Design Research Society Conference. Boston, MA: Design Research Society. https://doi.org/10.21606/drs.2024.178

C14. Chivukula, S. S., & Gray, C. M. (2024, June). Quant-Ethico: A Computational Approach to Quantifying and Interpreting Ethical Decision Making. In Proceedings of the Design Research Society Conference. Boston, MA: Design Research Society. https://doi.org/10.21606/drs.2024.223

C13. Gray, C. M., Obi, I., Chivukula, S. S., Li, Z., Carlock, T., Will, M., Pivonka, A. C., Johns, J., Rigsbee, B., Menon, A. R., & Bharadwaj, A.(2024, May). Building an Ethics-Focused Action Plan: Roles, Process Moves, and Trajectories. In CHI’24: Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems. ACM Press. https://doi.org/10.1145/3613904.3642302

C12. Gray, C. M., Chivukula, S. S., Carlock, T., Li, Z., & Duane, J. (2023, July). Scaffolding Ethics-Focused Methods for Practice Resonance. In Designing Interaction Systems Conference (DIS’23). ACM Press. https://doi.org/10.1145/3563657.3596111. [Awarded Best Paper, Top 1%]

C11. Gray, C. M., Chivukula, S. S., Manocha, R., Melkey, K. (2021). Understanding “Dark” Design Roles in Computing Education. Proceedings of the 2021 ACM International Computing Education Research. https://doi.org/10.1145/3446871.3469754

C10. Goffe, L., Chivukula, S. S., Bowyer, A., Bowen, S., Toombs, A. L., & Gray, C. M. (2021, July). Appetite for disruption: Designing human-centred augmentations to an online food ordering platform. Electronic Workshops in Computing. 34th British HCI Conference. https://doi.org/10.14236/ewic/hci2021.16

C9. Chivukula, S. S., Hasib, A., Li, Z., Chen, J., & & Gray, C. M. (2021). Identity Claims that Underlie Ethical Awareness and Actions. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3411764.3445375

C8. Chivukula, S. S., & Gray, C. M. (2020). Co-Evolving Towards Evil Design Outcomes: Mapping Problem and Solution Process Moves. Proceedings of DRS. https://doi.org/10.21606/drs.2020.107

C7. Gray, C. M., Chivukula, S. S., & Lee, A. (2020). What Kind of Work Do “Asshole Designers” Create? Describing Properties of Ethical Concern on Reddit. Proceedings of the 2020 ACM Designing Interactive Systems Conference, 61–73. https://doi.org/10.1145/3357236.3395486 [Awarded Best of DIS Honorable Mention, top 5%]

C6. Chivukula, S. S., Watkins, C. R., Manocha, R., Chen, J., & Gray, C. M. (2020). Dimensions of UX Practice that Shape Ethical Awareness. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–13. https://doi.org/10.1145/3313831.3376459

C5. Chivukula, S. S., Gray, C. M., & Brier, J. A. (2019). Analyzing Value Discovery in Design Decisions Through Ethicography. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 1–12. https://doi.org/10.1145/3290605.3300307 [Awarded Best of CHI Honorable Mention, top 5%]

C4. Gray, C. M., & Chivukula, S. S. (2019). Ethical Mediation in UX Practice. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 1–11. https://doi.org/10.1145/3290605.3300408

C3. Chopra, S., & Chivukula, S. S. (2017). My phone assistant should know I am an Indian: influencing factors for adoption of assistive agents. Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services, 1–8. https://doi.org/10.1145/3098279.3122137

C2. Ghosh, S., Chivukula, S. S., Bansal, H., & Sethia, A. (2017). What is user’s perception of naturalness? an exploration of natural user experience. IFIP Conference on Human-Computer Interaction, 224–242. https://link.springer.com/chapter/10.1007/978-3-319-67684-5_14

C1. Bansal, H., Chivukula, S. S., & Ghosh, S. (2016). Exploring Design for Multi-device, Multi-environment and Multimodal Connected Experiences. Distributed, Ambient and Pervasive Interactions, 15–25. https://doi.org/10.1007/978-3-319-39862-4_2

Journal Publications

J7. Obi, I., Gray, C. M., Chivukula, S. S., Duane, J., Johns, J., Will., M., Li, Z., & Carlock, T. (2025). Tracing the History and Evolution of Dark Patterns on Twitter from 2010-2021. ACM Transactions on Social Computing. https://doi.org/10.1145/3716306

J6. Chivukula, S. S., Gray, C. M., Li, Z., Chen, J., & Pivonka, A. C. (2024). Surveying the Landscape of Ethics-Focused Design Methods. In the Journal of Responsible Computing (JRC). https://dl.acm.org/doi/10.1145/3678988

J5. Gray, C. M., Chivukula, S. S., Johns, J., Will, M., Obi, I., & Li, Z. (in press). Languaging Ethics in Technology Practice. Journal of Responsible Computing. https://dl.acm.org/doi/10.1145/3656468

J4. Gray, C. M., Chivukula, S. S., Hasib, A., & Li, Z. (2022). Using Decisive Constraints to Create Design Methods to Guide Ethical Impact. Design Studies, 79, Article No. 101097. https://doi.org/10.1016/j.destud.2022.101097

J3. Goffe, L. Chivukula, S. S., Bowyer, A., Bowen, S., Toombs, A. L., & Gray, C. M. (accepted). Web Augmentation for Well-being: The Human-Centred Design of a Takeaway Food Ordering Digital Platform. Interacting with Computers.

J2. Gray, C. M., Chen, J., Chivukula, S. S., & Qu, L. (2021). End User Accounts of Dark Patterns as Felt Manipulation. Proceedings of the ACM: Human-Computer Interaction, 5 (CSCW), Article 372. https://doi.org/10.1145/3479516

J1. Gray, C. M., & Chivukula, S. S. (2021). “That’s dastardly ingenious”: Ethical Argumentation Strategies on Reddit. Proceedings of the ACM: Human-Computer Interaction, 5 (CSCW), Article 70. https://doi.org/10.1145/3449144

Book Chapter

BC1. Chivukula, S.S. (2023) Cultural Diversity as a design precedent: A (Feminist) Angle to HCI/d Expansion. In book Technological Feminism: Multi and Transdisciplinary Contemporary Views of Women in Technology. https://ria.ua.pt/handle/10773/37656

Trade Publications

T2. Chivukula, S. S. (2020, November). Feminism(s) through Design: A practical guide to implement and extend feminism. Interactions, 27(6). https://dl.acm.org/doi/10.1145/3427338

T1. Gray, C. M., & Chivukula, S. S. (2019a). When does manipulation turn a design “dark”? Interactions, 27(1), 96. https://doi.org/10.1145/3375016

Extended Abstracts

E6. Chivukula, S. S., Obi, I., Carlock, T., & Gray, C. M. (2023, July). Wrangling Ethical Design Complexity: Dilemmas, Tensions, and Situations. In Designing Interactive Systems Conference (DIS Companion ’23). ACM Press. https://doi.org/10.1145/3563703.3596632

E5. Gray, C. M., Chivukula, S. S., Bongard-Blanchy, K., Mathur, A., Gunawan, J., & Schaffner, B. (2023, April). Emerging Transdisciplinary Perspectives to Confront Dark Patterns. Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems (CHI EA ’23). https://doi.org/10.1145/3544549.3583745

E4. Chivukula, S. S., & Gray, C. M. (2020b). Bardzell’s “Feminist HCI” Legacy: Analyzing Citational Patterns. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems, 1–8. https://doi.org/10.1145/3334480.3382936

E3. Chivukula, S. S., Watkins, C., McKay, L., & Gray, C. M. (2019). “Nothing Comes Before Profit”: Asshole Design In the Wild. Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, 1–6. https://doi.org/10.1145/3290607.3312863

E2. Chivukula, S. S., Brier, J., & Gray, C. M. (2018). Dark Intentions or Persuasion? UX Designers’ Activation of Stakeholder and User Values. Proceedings of the 2018 ACM Conference Companion Publication on Designing Interactive Systems, 87–91. https://doi.org/10.1145/3197391.3205417

E1. Fansher, M., Chivukula, S. S., & Gray, C. M. (2018). #darkpatterns: UX Practitioner Conversations About Ethical Design. Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems, 1–6. https://doi.org/10.1145/3170427.3188553

Refereed Workshops

W3. Lukoff, K., Hiniker, A., Gray, C. M., Mathur, A., & Chivukula, S. S. (2021). What Can CHI Do About Dark Patterns? Workshop at CHI 2021 , Virtual Conference. https://doi.org/10.1145/3411763.3441360 

W2. Gray, C. M., Chivukula, S. S., Toombs, A. L., Light, A., (2018). Visualizing Values to Analyze Designers’ Ethical Responsibility. Workshop at Design Research Society 2018, Limerick, Ireland.

W1. Gray, C. M., Chivukula, S. S. (2018). Engaging Design Students in Value Discovery as “Everyday Ethicists”. Workshop at DECIPHER. Dialogue: Proceedings of the AIGA Design Educators Community Conferences (Decipher, Vol. 1), 187–189. Ann Arbor, Michigan. https://doi.org/10.3998/mpub.11688977

Websites and other research artifacts

WB4. Anti-Hero Activities for Ethical Action: https://miro.com/miroverse/antihero-cards-and-design-activities/

WB3. Translate, my Research Group (2024): www.translate-ethics.com

WB2. A.E.I.O.YOU Toolkit for Ethics in Practice (2023): https://shruthichivukula.com/aeiou-toolkit

WB1. Collection of Ethics-Focused Methods in Design (2022): https://everydayethics.uxp2.com/methods/#all

In Review and arXiv

Mehta, S., Chivukula, S. S., Gray, C. M., & Gairola, R. (2024). Anti-Heroes: An Ethics-focused Method for Responsible Designer Intentions. In arXiv [cs.HC]. arXiv. http://arxiv.org/abs/2405.03674

Chivukula, S. S., & Gray, C. M. (2024). Using Schema to Inform Method Design Practices. In arXiv [cs.HC]. arXiv. http://arxiv.org/abs/2405.00901

Chivukula, S. S., & Gray, C. M. (in review). What Do I Need to Design for Co-Design? Supporting Co-design as a Designerly Practice. https://arxiv.org/abs/2210.02986. 

research projects

2024-present
Multiple projects at the intersection of ethical practice/education and methods.
P.I: Dr. Sai Shruthi Chivukula
Keywords: Tech regulation, design education, ethics-focused methods, ethical practice, methods and approaches.
Research Group Website: https://www.translate-ethics.com/

2019-2022
CHS: Small: “Everyday Ethics” in Sociotechnical Practice.
P.I: Dr. Colin M. Gray, Purdue Polytechnic Institute
Keywords: Sociotechnical practice, everyday ethical awareness, ethics and values, qualitative research, methods and approaches.
Role: Graduate Research Assistant. Role involves planning research studies, conducting research studies, analyzing data, writing research papers and presentation, tutoring undergraduate research assistants and research logistics.
NSF Award Information: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1909714

2017-2019
CRII: CHS: Dark patterns, Pragmatist Ethics, and User Experience.
P.I: Dr. Colin M. Gray, Purdue Polytechnic Institute
Keywords: UX Design, ethics and values, dark patterns, qualitative research.
Role:  Graduate Research Assistant. Role involved conducting research studies, analyzing data, writing research papers and presentation, tutoring undergraduate research assistants and research logistics.
NSF Award Information: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1657310

courses

Read More Details

Curriculum Designer and Primary Instructor unless mentioned otherwise

  • SP’25- INFO 624- Service Design

  • SP’24, SU’24- INFO 636- Conversational UX Design

  • SP’24, F’23- INFO 643- Information Architecture and Interaction Design

  • F’2023- INFO 601- Foundations of Information

  • SP’2023- INFO 694- Thesis/Project In Human-Computer Interaction (Part 2)

  • F’2022- INFO 694- Thesis/Project In Human-Computer Interaction (Part 1)

  • F’2022- INFO 549- Advanced prototyping

  • SU’2022- INFO 300- Human Centered Design and Development

  • SP’2022,23- INFO 543- (UX) Interaction Design Methods

  • F’2021- INFO 542- Foundations of HCI Theory (Co-Instructor)

  • F’2021- INFO 541- Introduction to HCI/d Practice (Co-Instructor and Assisted in Curriculum Re-Design)

  • SP’2019- CGT 172- Studio 1: Fundamentals (Teaching Assistant)

invited talks

  • Jun’22- Summer Institute, Consortium for the Science of Sociotechnical Systems (CSST) @ UT, Austin.

  • May’ 22- “Deceptive Patterns in UX”, Content Strategy Los Angeles Meetup (CSLA).

  • May’ 22-“Exploring Feminisms through Design in HCI Education”, Master Class, EduCHI  Symposium at 2022 CHI Conference on Human Factors in Computing Systems.

  • Nov’ 21- “Ethics and Values in HCI Practice”,  Digital Media Lab at University of Bremen.

awards/ achievements

Faculty Innovation Fund, School of Information, Pratt Institute, NY, 2024, 2025 ($4550;$5000)

Excellence in Teaching Award, Luddy School of Informatics, Indiana University, Bloomington,2022-23

LAIDEL Faculty Fellow, Luddy School of Informatics, Indiana University, Bloomington, Fall’ 22 ($10000)

Certificate of Excellence in Teaching, Luddy School of Informatics, Indiana University, Bloomington, 2021-22

Honorable Mention, ACM SIGCHI Conference on Designing Interactive Systems, 2020

Purdue Research Grant Fellowship, Purdue Polytechnic Institute, Fall’19—Spring’20 ($50000)

Best of CHI Honorable Mention, Conference on Human Factors in Computing Systems, 2019.

SRIVER Graduate Scholarship, Purdue Polytechnic Institute, Fall’18-Spring’19 ($1700)

Employee of the Month, Samsung R&D for December, 2016

Institute Merit Scholarship for best academic performance, IIT Guwahati Highest cumulative performance index in the department (2012 – 2013)

Certificate of Excellence in Music: Distinction in Certificate Course, Carnatic Classical (Vocal) Music from Potti Sreeramulu University, Govt. of Andhra Pradesh in 2008.

academic service

To Department

2025-26

  • Faculty Member, Curriculum and Peer Review Committees, School of Information

  • Faculty Member, Space and Technology Committee, School of Information

2024-25

  • DEI Committee Member, School of Information, Pratt Institute

  • Search Committee Member, IXD Faculty, Pratt Institute

  • Faculty Member, Curriculum and Peer Review Committees, School of Information

2023-24

  • Search Committee Member, UXWS, Pratt Institute

  • Faculty Member, Peer Review Committee, School of Information

2021-22

  • Member, Informatics Graduate Admission Committee, Indiana University

2019-20

  • Graduate Student Representative, CGT Search Committee, Purdue University

2021-22

  • Member, Informatics Graduate Admission Committee, Indiana University

2019-20

  • Graduate Student Representative, CGT Search Committee, Purdue University


To Academic Community

2025

  • Sub-Committee Chair, Critical Computing and Design Theory, ACM Designing Interactive Systems (DIS)

  • Pedagogy Workshop Chair and Steering Committee member, EduCHI, ACM Special Interest Group on Computer-Human Interaction (EduCHI @SIGCHI)

2024

  • Panel Reviewer, National Science Foundation (NSF)

  • Reviewer, Book for Bloomsbury Libraries Unlimited

  • Pedagogy Workshop Chair, EduCHI, ACM Special Interest Group on Computer-Human Interaction (EduCHI @SIGCHI)

  • Track Associate Chair, ACM Designing Interactive Systems (DIS)

  • Track Associate Chair, ACM Computer-Human Interaction (CHI)

2023

  • Track Chair, Student Research Consortium, India HCI’23

2022

  • Track Associate Chair and Session Chair, ACM Computer-Human Interaction (CHI)

  • Reviewer, ACM Transactions on Computer-Human Interaction (TOCHI)

  • Reviewer, Nordic Conference on Human-Computer Interaction (NordiCHI)

2021

  • Reviewer for CHI, CSCW, ISTJ.

2020

  • Program Committee Member, PWiP, ACM Designing Interactive Systems (DIS)

  • Reviewer, ACM Computer-Human Interaction (CHI)

  • Reviewer, ACM Conference on Computer Supported Cooperative Work (CSCW)

2019

  • Reviewer for CHI, Creativity and Cognition, CSCW, and Design Studies

  • Student Volunteer at CHI conference

  • Student Volunteer at DECIPHER conference.

2018

  • Reviewer for DIS Pictorial PWiP.